The GIST is an audience engagement company with a mission to revolutionize sports news and experiences to empower women. Our mission is to be the number one source for sports for North American females.

The GIST offers sports news, education, experiences and community that are created by and for women.

We provide contextualized sports news via a twice-weekly email newsletter and daily social media updates using a female perspective and tone that is relatable, entertaining and accessible.

We also provide users with a feeling of membership within a community of women around sports through viewing parties, live drafts, interactive online fantasy pools and real-time game commentary via Facebook Messenger bot.

Further, The GIST website houses a number of sport specific guides, glossaries, FAQ’s and deep dive pieces to educate users who want to learn more about a specific sport or issue.

Overall, our offering makes sports news entertaining and accessible for our audience, so that o...
The GIST is an audience engagement company with a mission to revolutionize sports news and experiences to empower women. Our mission is to be the number one source for sports for North American females.

The GIST offers sports news, education, experiences and community that are created by and for women.

We provide contextualized sports news via a twice-weekly email newsletter and daily social media updates using a female perspective and tone that is relatable, entertaining and accessible.

We also provide users with a feeling of membership within a community of women around sports through viewing parties, live drafts, interactive online fantasy pools and real-time game commentary via Facebook Messenger bot.

Further, The GIST website houses a number of sport specific guides, glossaries, FAQ’s and deep dive pieces to educate users who want to learn more about a specific sport or issue.

Overall, our offering makes sports news entertaining and accessible for our audience, so that our users feel empowered to join sports conversations, start their own conversations, and to grow as a sports fan.
More information

Employees

Ellen Hyslop
Admin
Ellen Hyslop Co-Founder Co-founder and Head of Content Strategy at The GIST