The Halal Dining Club (THDC) is a food technology company that provides a global ecosystem for halal diners, halal-friendly merchants and the wider community. It will do this by creating a mobile first application for consumers and merchants.

The Problem
For Consumers: 427 million halal seeking consumers find it difficult to find halal restaurants in their domestic country markets. Their combined spend on foodservice is US$56.5 billion. The problem is exacerbated when they travel. Muslim share of global tourism spend stood at 12% (US$140 billion) in 2014. There are a lack of global brands that address Muslim consumers needs and there is an opportunity to create a global brand whose values they can identify with.

For restaurants: Most (95%) of independent restaurants lack effective digital means to reach halal consumers and know little about them. This is despite the 68% of customers searching for restaurants on their smartphones.

Solution
THDC will provide an app with a high q...
The Halal Dining Club (THDC) is a food technology company that provides a global ecosystem for halal diners, halal-friendly merchants and the wider community. It will do this by creating a mobile first application for consumers and merchants.

The Problem
For Consumers: 427 million halal seeking consumers find it difficult to find halal restaurants in their domestic country markets. Their combined spend on foodservice is US$56.5 billion. The problem is exacerbated when they travel. Muslim share of global tourism spend stood at 12% (US$140 billion) in 2014. There are a lack of global brands that address Muslim consumers needs and there is an opportunity to create a global brand whose values they can identify with.

For restaurants: Most (95%) of independent restaurants lack effective digital means to reach halal consumers and know little about them. This is despite the 68% of customers searching for restaurants on their smartphones.

Solution
THDC will provide an app with a high quality, easy-to-use search interface, social networking features and personalized recommendations to help halal-seeking diners. Users will be rewarded for their contributions to the app, such as recruiting new users, by collecting points for charity.

Restaurants can access an aggregated marketing and loyalty platform to target halal diners and retain them through cash-back for their loyalty. In addition, merchants will receive rich data to help them make better business decisions.

Target Market
• The halal-seeking diner we are targeting is educated, technologically savvy, a food explorer and spends over US$50 a week on dining out. We anticipate an active user base of 1.3 million cumulative active users by 2019, with 4.2 million cumulative downloads.
• Restaurants are either fully-certified or halal-friendly - majority of their menu meets halal requirements. Across the 5 country markets we are targeting to 2019, there are circa 34,000 target loyalty partner outlets. The typical marketing spend for each restaurant is 3% of total revenue, which generally equates to $30,000.

Competition
Halal food discovery applications are beginning to be launched (only 24 out of 27,000 food apps on the iOS app store target this space currently. Our differentiation is in the range of halal that we are targeting, the curation method and also building a community platform.
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