The Secret Police is a mobile gaming business based in London, UK, dedicated to creating high-monetizing games that entertain their audiences for for months or years.

Building on lessons learned from the western and Japanese free-to-play mobile and social game sectors, and on decades of experience in game production and publishing, the founders have previously founded and exited game businesses through both trade sales and
IPO.

Mobile free-to-play games in Japan tend to monetize far better than their western counterparts (typically 4-5* revenue per user compared to western games). Although some of this can be put down to cultural differences, much of the improved performance can be put down to the gameplay techniques outlined below, and which form the basis of our core technology platform, shared across multiple games:

* Collection, gacha/fusion
* Simple, intuitive battle game
* Deep, long-term 'meta game'
* Live events
* One-handed Play
* Social play

While typically successfu...
The Secret Police is a mobile gaming business based in London, UK, dedicated to creating high-monetizing games that entertain their audiences for for months or years.

Building on lessons learned from the western and Japanese free-to-play mobile and social game sectors, and on decades of experience in game production and publishing, the founders have previously founded and exited game businesses through both trade sales and
IPO.

Mobile free-to-play games in Japan tend to monetize far better than their western counterparts (typically 4-5* revenue per user compared to western games). Although some of this can be put down to cultural differences, much of the improved performance can be put down to the gameplay techniques outlined below, and which form the basis of our core technology platform, shared across multiple games:

* Collection, gacha/fusion
* Simple, intuitive battle game
* Deep, long-term 'meta game'
* Live events
* One-handed Play
* Social play

While typically successful in their home markets, Japanese mobile games often struggle to match that success overseas, for the following reasons:

* Confusing user interfaces - Japanese mobile games can be traced back to 'feature phones' - high-spec, internet enabled phones which pre-date the current smartphone era. Many of the systems employed today have user interfaces derived from these older phones. They are very difficult for western players to understand and navigate.

* Aesthetic preferences - The graphic styles used in many Japanese games have only niche appeal in the west.

* Gameplay assumptions - because Japanese players are familiar with the gameplay systems in these games, developers do not explain them to new players. When localised for the west, the games assume that players are already familiar with these systems, making it difficult for new western players to understand how to play. Data shows that those western players that do persevere and learn the systems monetize as strongly as those in the eastern markets.

* Lack of Focus - Most Japanese developers prefer to focus on their home markets, and so do not spend time to adapt even their successful titles to other markets.

Our first title incorporates all of these aspects. The goal is to create a mobile F2P title with a high lifetime value (LTV), with per-user revenues similar to those seen in Japanese and other Asian markets, while appealing to a western, as well as eastern market.
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