We're creating a web platform for yoga teachers to connect in-person with yoga students (practicing and aspiring) outside of studio settings. It's not your traditional studio model. It's not online yoga. It's the mindful love child of Airbnb, Yelp and LinkedIn. Here's how it works:

A yoga teacher creates a profile. Then they create a class. The first class they offer has to be free. Why? Because our higher purpose is to make more yoga more accessible for more people to create a more courageous world. Plus, teachers need to build credibility on our platform and with students before they can start charging.

So they set up their class for free or donation-based and "post it". It gets pinned onto our master yoga map. The teacher can promote it to their friends and family (who have to sign up for The Yoke to register for class). Students already on The Yoke will also get a notification if the class fits their specifications for classes (type, price, location).

Mom, Dad, best friend and ...
We're creating a web platform for yoga teachers to connect in-person with yoga students (practicing and aspiring) outside of studio settings. It's not your traditional studio model. It's not online yoga. It's the mindful love child of Airbnb, Yelp and LinkedIn. Here's how it works:

A yoga teacher creates a profile. Then they create a class. The first class they offer has to be free. Why? Because our higher purpose is to make more yoga more accessible for more people to create a more courageous world. Plus, teachers need to build credibility on our platform and with students before they can start charging.

So they set up their class for free or donation-based and "post it". It gets pinned onto our master yoga map. The teacher can promote it to their friends and family (who have to sign up for The Yoke to register for class). Students already on The Yoke will also get a notification if the class fits their specifications for classes (type, price, location).

Mom, Dad, best friend and total strangers register for class (and once the teacher charges for their classes, they also pay for class) through The Yoke. They show up and have an incredibly intimate, unique, unintimidating and awesome yoga experience in the teacher's apartment, or the coffee shop down the street, or the church recreation center. In fact, the students are so impressed that they get on their phones and post a glowing review for their teacher. They also follow their teacher.

The teacher has momentum so they post another class. This time they can charge money. They decide to charge $10/person and have room for 10 people in their space. They submit the class. The students following that teacher get notified. The teacher can send out the link their friends and family and students who match the class specs get notified. They register and pay for the class through The Yoke. The teacher fills the class. They get to keep $90. The Yoke makes $7.50. Stripe gets $2.50.

The teachers keep teaching and make more money than they would in a studio. The students keep taking and pay less money than they would in a studio. The world has more yoga and more courage.

We are currently building our MVP. Expected launch date is Jan. 1, 2016.
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Recommendations

Nafis Jamal

I wholeheartedly recommend Bill, Kasey and the Yoke. Frankly, I expect nothing but excellence from these two individuals. When I found out that they decided to work together--on a project that I have personal passion, Yoga--I knew I had to get involved. I've been advising the Yoke for the last several months and have been very impressed with the team's ability to constantly hone the initial version of the product, service offering to provide a crisp value proposition to their users. Having been through this process many times in my career, it is clear to me that they know what it takes to launch their initial service, then test-and-iterate their way to creating a large, meaningful company. They have the product and marketing chops to guide them to whole way.

Please feel free to reach out to me with any questions.

Sincerely,
Nafis