We build engaging game experiences on mobile that people would aspire to play for years with a strong focus on the below:
- Creating a strong and accessible long-term goal within the game for maximum number of players
- Building deeper engagement systems for the maturing gaming audience across the board
- Crafting integrated online social interactions that lead to strong emotion driven social engagement

We see that mobile gaming has been on the rise and would continue to do so with the maturing audience and increasing lifetime of the top performing games. In 2017, more than 80% of the top-performing games globally are mid-core games. Casual gamers are also maturing quickly and are starting to pivot towards appreciating mid-core features within casual games. All this motivated us to see a strong opportunity in focusing on building mid-core games and casualised mid-core games for global audience.

The core of our company strategy lies in:
- Focusing on high lifetime value genres that...
We build engaging game experiences on mobile that people would aspire to play for years with a strong focus on the below:
- Creating a strong and accessible long-term goal within the game for maximum number of players
- Building deeper engagement systems for the maturing gaming audience across the board
- Crafting integrated online social interactions that lead to strong emotion driven social engagement

We see that mobile gaming has been on the rise and would continue to do so with the maturing audience and increasing lifetime of the top performing games. In 2017, more than 80% of the top-performing games globally are mid-core games. Casual gamers are also maturing quickly and are starting to pivot towards appreciating mid-core features within casual games. All this motivated us to see a strong opportunity in focusing on building mid-core games and casualised mid-core games for global audience.

The core of our company strategy lies in:
- Focusing on high lifetime value genres that can take various forms in terms of theme, content & experience.
- Building reusable genre specific frameworks with deep meta systems & dynamic events that can enable multiple games at low cost.
- Accelerating & automating data driven learning and adaptation during liveops by segmenting and nurturing player experience within the game to maximise their social value.

Once we build the potential of these frameworks built, we plan to:
- Establish in focus genres by scaling up user acquisition efforts and by re-using the frameworks to build more games.
- Enter Indian market focusing on the genres established in globally.

Currently, we are working on the below two games:
- War Zone (a Text based Massively Multiplayer Online Role Playing Game inspired from the games Mafia Wars & Game of War). War Zone is a war-themed Text based MMORPG that challenges you to conquer and battle your way to world domination in the midst of a global apocalypse.
- Candy Land (a Match 3 game with a focus on the meta involving crafting & order management experience). In Candy Land, player builds & manages their own candy factory to become the favorite candy lovers brand while experiencing the delicious world of candies filled with match 3 puzzles.

The revenue models adapted are:
- Monetization through In-App Purchase and Subscriptions for top markets
- Monetization through non-intrusive Ads for emerging markets
- Closed technology partnerships to bring more games to various markets
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Investors

Jeevan Reddy Kayam
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Jeevan Reddy Kayam