recommended PlanSnap - plan with friends where Toby is Employee
Louise worked with me for two years designing and launching an effective campaign to drive renaissance of beer in UK. She led brilliantly the digital product and communications, from strategic development through to execution of an ambitious, unique and engaging programme. This included innovative digital and social tools - #BeerMatch, #BeerClub and Beer Explorer, as well as a step change in website, social content and CRM. She identified the need to upgrade our agencies to deliver success and single-handedly led the pitch and selection process for digital and social agencies. She played a fundamental role in driving consumer reappraisal, engagement and education and the overall campaign success. Louise is an impressive blend of a strategic thinker, highly creative and innovative with entrepreneurial flair and drive. I have no hesitation in recommending her and am certain PlanSnap will be a resounding success with her at the helm.