Innovation in marketing software is a scam. No one needs another dashboard or 360 analytic black box. Dashboards are for cars, and 360 marketing is literally going around in circles. ToSomeone builds decision support products. We show information when it is useful - at the point of decision - and otherwise keep a dignified silence. We have two products in the market - an email marketing product and paid acquisition to revenue tool.

Good Email

Big Data, Applied
Good Email does the data science in the background. We collect data on emotional tone, readability, send frequency, timing and more. If there’s a way to improve, we let you know – in a way you can understand and take action on.

Automatastic
Multivariate testing for the people. We calculate the sample sizes based on your list’s history. Just set your content and go to the bar. When there’s a winner, we’ll send the blast (or hold it until you sober up).

Protects You From Yourself
Good Email does more than spellchecki...
Innovation in marketing software is a scam. No one needs another dashboard or 360 analytic black box. Dashboards are for cars, and 360 marketing is literally going around in circles. ToSomeone builds decision support products. We show information when it is useful - at the point of decision - and otherwise keep a dignified silence. We have two products in the market - an email marketing product and paid acquisition to revenue tool.

Good Email

Big Data, Applied
Good Email does the data science in the background. We collect data on emotional tone, readability, send frequency, timing and more. If there’s a way to improve, we let you know – in a way you can understand and take action on.

Automatastic
Multivariate testing for the people. We calculate the sample sizes based on your list’s history. Just set your content and go to the bar. When there’s a winner, we’ll send the blast (or hold it until you sober up).

Protects You From Yourself
Good Email does more than spellchecking. (Though we have a really good one that can figure out proper names from context.) We check your links, your readability and even your emotional tone. (Seriously, this is cool.) We help keep your list clean so you have the kind of deliverability that makes a mother proud.


GoodAction

Donor modeling applied to paid acquisition.

Connect the Dots
Good Action connects your ad networks, analytics and payment processing to a petabyte scale data warehouse. The result: Reports that show what you are paying to acquire email addresses and how much revenue you can expect to get back. (Lifetime Value, Cost of Acquisition and Return on Investment)

Bring Your Friends
Good Action is enterprise software for agencies managing dozens or even thousands of accounts. Every client has their own portal to access reports, upload suppression lists and get relationship advice. (The last part is in beta.)

Social Integration
Exciting stuff here.
More information

Investors

Alex Lawson
Admin
Alex Lawson I am the executive director of Social Security Works and co-owner of We Act Radio
Dave Bradlee
Admin
Dave Bradlee Software Engineer, LabKey Software
Wayne Jordan
Admin
Wayne Jordan
Kristin Hull
Admin
Kristin Hull
Dirk Wiggins
Admin
Dirk Wiggins
Dritan Nesho
Admin
Dritan Nesho

Advisors

Employees

Chris Casey
Admin

Trends

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