Trace Steffen

Trace Steffen

Leader in technology commercialization and business development
Operations • General Business
Cedar Falls, US
  • Agile Project Management
  • Business Management
  • Business Strategy
  • Lean Manufacturing
  • Process Improvement
  • Sales Process
  • Technology Development
  • User Experience
  • User Interface Design

I am the CEO and Product Owner of our development team. @HowFactory • Co-Founder

Cloud platform for managing business processes, training, & know-how.

Jan '15 - Present (6 years 5 months)


CEO @Kyoger

May '10 - Nov '14 (4 years 6 months)

University of Northern Iowa

Product @University of Northern Iowa

Jan '07 - May '10 (3 years 4 months)

Amazing things Trace's made
Founded at the end of 2014 and Launched in 2016, HowFactory is a subscription based application that makes it easy to Create, Use, and Share knowledge documents like, training information, instructions, operating procedures, and quizzes.

Every business runs on know-how. For industrial companies, it is called “tribal knowledge” - the awareness of how to do work, and do it right. When tribal knowledge is lost, businesses pay. HowFactory is the online platform to transform corporate know-how into show-how.

My experience comes from a background as an educator and technologist. I've worked with Fortune 500 companies and institutions such as Honda of America, Ford, the University of Virginia, and The Center for Advanced Manufacturing and Energy Efficiency. My passion is bringing new technologies and tools to people on the front line that bust their tails to build the products and services we love. I try to use a fresh perspective to build powerful tools that make a difference.
Missouri State University

Missouri State University

Secondary Education Sep 2000 - May 2005

Peter Awad recommended HowFactory where Trace is Co-Founder
Advisor, The Sitter Tree

These guys have industry knowledge, connections and a drive to create something far better than what folks in the industry are used to. Status Quo be damned. If there is a team that will make this happen, this is it.

Eric Engelmann recommended HowFactory where Trace is Co-Founder

I watched Trace pitch his idea a few months ago in Cedar Falls, where they won their debut Pitch & Grow competition. I then watched him pitch the business twice more, each time learning and improving. Total time from first pitch to third was about three months, in three different cities. Trace's relentless focus is what made me want him in our first cohort, and that decision has been vindicated: Trace and Kenny have made amazing progress in the first seven weeks of the program, signing up beta customers, meeting with (and impressing) our mentors, and winning funding from several sources already.

The problem they solve is real, and industry-wide. Their background and experience fit perfectly. Their attitudes and focus are exceptional. These guys have what it takes to build an incredibly successful company!

David Tominsky recommended HowFactory where Trace is Co-Founder
Managing Director, Iowa Startup Accelerator

Strong team, great idea, and a relentless pursuit of the best possible solution are some of the things that set HowFactory apart from the crowd. Some of the most coachable entrepreneurs in the Iowa Startup Accelerator, Kenny and Trace have been giving everything they have to create an amazing company. Though they started targeting industrial manufacturing business, they have quickly realized most industries struggle with process documentation and management.

Huge fan of what these folks are creating and I think continuing to connect with the right resources will prove to scale this business is significant ways.