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TrackZilla tracks the actions associated with the inbound calls alongside with the phone call sources, their amount and length. In other words if a company has advertised in many media: internet, TV, radio, the system can exactly show to the client from which media phone calls come, how many clients come from the different channels (media) and how much a client costs to the company.

How was done tracking of the actions until now?

Based on the assumption that if a call lasts longer than certain period of time (30 secs, 1 minute) traditional phone call tracking systems consider these calls as conversions or leads. This is totally inaccurate! Imagine a customer sees your ads and calls you just to thank you or to ask for help. And this call lasts more than 1 minute. Is this a conversion? Absolutely NO!!!

How does TrackZilla work?

Imagine you have a marketing budget of a hundred thousand euros (100,000). You spend fifty thousands (50,000) for TV advertising, thirty thousands (30,000) fo...
TrackZilla tracks the actions associated with the inbound calls alongside with the phone call sources, their amount and length. In other words if a company has advertised in many media: internet, TV, radio, the system can exactly show to the client from which media phone calls come, how many clients come from the different channels (media) and how much a client costs to the company.

How was done tracking of the actions until now?

Based on the assumption that if a call lasts longer than certain period of time (30 secs, 1 minute) traditional phone call tracking systems consider these calls as conversions or leads. This is totally inaccurate! Imagine a customer sees your ads and calls you just to thank you or to ask for help. And this call lasts more than 1 minute. Is this a conversion? Absolutely NO!!!

How does TrackZilla work?

Imagine you have a marketing budget of a hundred thousand euros (100,000). You spend fifty thousands (50,000) for TV advertising, thirty thousands (30,000) for radio advertising and twenty thousands (20,000) for internet ads. In result you get:

- one thousand (1,000) calls from TV 50% of which convert to sales i.e. one client costs a hundred (100) euros
- five hundred (500) calls from radio 20% of which convert to sales i.e. one client costs three hundred (300) euros
- two thousand (2,000) calls from internet ads 40% of which convert to sales i.e. one client costs only twenty five (25) euros.

It is obvious that the money spent on internet ads are the best spent money in the advertising campaign.

All these data (the number of phone calls, the number of sales, the phone call sources etc.) are gathered, recorded, processed and presented by our Trackzilla service.
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Kaloian Parchev Co-Founder at WildMetric Team

Hello. I know Drago for more than 3 years now. He is truly dedicated professional with serious know-how and hands-on experience both as a deep technical expert and as a team leader and manager. He has managed some very big projects and also has managed to gather strong partner network. I can highly recommend him and I am sure that each of his endeavors will succeed! Good luck!