Traction Apps is a merchant service provider building the tools that African merchants need to run and grow their business in the digital age. Our solution spans payments, retail management, eCommerce, business management, capital & business support.

Payments: Through Traction Pay, small merchants are able to receive electronic payments in-store through multiple channels without a physical terminal. Our payment channels include USSD, Mobile money, Bank transfer & Cards

Business management: We offer merchants an all-in-one business management solution that includes a retail POS, inventory management and customer management

eCommerce: Traction offers merchants an online storefront seamlessly linked to theiir in-store inventory, allowing the merchants extend their reach beyond their physical stores

Capital: Based on their activities on the platform, we partner with capital providers to provide working capital finance to merchants

Business support: Our Traction Pros are independent ag...
Traction Apps is a merchant service provider building the tools that African merchants need to run and grow their business in the digital age. Our solution spans payments, retail management, eCommerce, business management, capital & business support.

Payments: Through Traction Pay, small merchants are able to receive electronic payments in-store through multiple channels without a physical terminal. Our payment channels include USSD, Mobile money, Bank transfer & Cards

Business management: We offer merchants an all-in-one business management solution that includes a retail POS, inventory management and customer management

eCommerce: Traction offers merchants an online storefront seamlessly linked to theiir in-store inventory, allowing the merchants extend their reach beyond their physical stores

Capital: Based on their activities on the platform, we partner with capital providers to provide working capital finance to merchants

Business support: Our Traction Pros are independent agents who support SMEs in on-boarding and using Traction. They offer services including setup, inventory management, product uploads and sales reconciliation
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Investors

Ecobank FinTech 2020 Challenge
Admin
Ecobank FinTech 2020 Challenge Partner Ecobank! Reach Africa!

Employees

'Dolapo Adejuyigbe
Admin
'Dolapo Adejuyigbe Co-Founder Focused on enabling the small business ecosystem in emerging markets

Recommendations

We use Traction Apps' platform to run our fashion retail business and its been of significant benefit to us. Particularly, we are now able to better manage our inventory, track sales in real time and reconcile our payments faster. Highly recommend them for other retail businesses.