TraknProtect embodies the grit, tenacity and perseverance of the best Chicago startups. They know how to stretch their resources to the fullest. I have been impressed with the creativity they use to engage advisors and leverage their network to gain momentum. They have a great balance of skills as a team and will be able to sustain through any tough challenge together. They are committed to solving the customers problem and in a short time have become true subject matter experts.
TraknProtect is lead by Parminder Batra a gifted and motivated female entrepreneur that in a short period of time has assembled an amazing team and proprietary technology that the travel and hospitality industry needs. I love the fact that within a split second the front desk can know in real-time where all the rollaway beds are located in their hotel. Trying to locate physical assets in hotels is a big problem for hoteliers. Although providing a view into “where inventory is located” solves a problem the real value TraknProtect is building is the data behind the inventory. The analytics and insight reporting will help hotels understand what is being used and how much and what inventory they need to buy and what they can get rid of. Cost savings from the data will be hugely valuable to hoteliers.
As a former VP of Innovation at Hyatt Hotels Corp. and now adviser to TrakNProtect, I see the great opportunity for the hotel industry and others to leverage technology in ways to enhance efficiencies and enhance the customer experience. Through a unique combination of intelligence, creativity, and tenacity, TrakNProtect has showed great promise in developing and delivering a solution in the asset management space that has tangible benefits for all stakeholders (owners, operators, employees, and customers).