Trenzi is an influencer marketing platform that enables anyone with a social media account to endorse brands and products for compensation, product discounts, entitlements, or to benefit a charitable cause. This effectively converts social influence into a form of currency, and Trenzi's platform leverages that conversion to create value. Trenzi's core technology does two things:

1.) It values a social media post with respect to an influencer, their audience, and a product's unit economics.
2.) It brokers transactions of social media influence for financial rewards, tracks performance, and adjusts in real-time.

With this approach, companies can get the most out of social media influencers without the friction of reaching out and negotiating an endorsement deal. Subsequently, social media influencers can search for and find products to promote that will resonate with their audiences without having to wait for a contact from the company.

Trenzi blurs the line in multiple marketing t...
Trenzi is an influencer marketing platform that enables anyone with a social media account to endorse brands and products for compensation, product discounts, entitlements, or to benefit a charitable cause. This effectively converts social influence into a form of currency, and Trenzi's platform leverages that conversion to create value. Trenzi's core technology does two things:

1.) It values a social media post with respect to an influencer, their audience, and a product's unit economics.
2.) It brokers transactions of social media influence for financial rewards, tracks performance, and adjusts in real-time.

With this approach, companies can get the most out of social media influencers without the friction of reaching out and negotiating an endorsement deal. Subsequently, social media influencers can search for and find products to promote that will resonate with their audiences without having to wait for a contact from the company.

Trenzi blurs the line in multiple marketing types including referral, cause, affiliate, and paid placements. It allows companies to pay for marketing through influencers like they would buy affiliate or paid placements, but lets influencers promote the message like they would a referral or spread cause marketing.

Trenzi can also ingest multiple, entire e-commerce catalogs and sell products directly inside of the platform, similar to a marketplace.

Trenzi supports multiple levels of integration between social networks, e-commerce carts, affiliate networks, and mobile applications. This allows Trenzi's application to "see" the entire buying funnel from awareness through to purchase. These data allow us to calculate the effectiveness and elasticities of content, individual influencers, price points, and variable marketing spend. These calculations are fluid, and adjust in real-time as conditions, influencers and unit economics change, which is why we consider Trenzi a "market maker."

A company can use Trenzi without any integration, but can integrate with Trenzi mutliple ways. These include installing Trenzi's analytics or conversion scripts, installing an app, adding a button to an existing site, using Trenzi's API to interact with Trenzi, or even white labeling and using Trenzi's algorithms and data on their own sites.
More information
+2

Investors

9Mile Labs
Admin
John Wong
Admin
9Mile Labs
Admin
9Mile Labs Accelerator
Admin
9Mile Labs Accelerator Helping Entrepreneurs Achieve Authentic and Enduring Business Success

Advisors

Employees

David Brazier
Admin
David Brazier