Angel Round
$100K target
10% equity
$900K pre-money
"TrixandTrax discovers and develops talents through live events that generate engaging digital content and incubate influencers"

TrixandTrax have organized 28 talent show competitions in high school, colleges and parks In most cases, we partner with multiple schools to create our own league of talents that includes categories such as "Trix," anyone who can perform a trick with skateboard, on a slackline or with a ball or gymnastic, "Trax," anyone who can create or play a music track including djs, bands, and solo artists, "Dance" and 'Arts" like graffiti.

To acquire users, TrixandTrax actually organizes school talent show events and hires a production crew that films every performance during the show. Videos of performances are distributed across social media and our application connects to APIs from Google, Facebook and Instagram to collect and calculate a virality rank score that serves as the basis for the league's school leaderboard.

TrixandTrax operates under a two-sided ma...
"TrixandTrax discovers and develops talents through live events that generate engaging digital content and incubate influencers"

TrixandTrax have organized 28 talent show competitions in high school, colleges and parks In most cases, we partner with multiple schools to create our own league of talents that includes categories such as "Trix," anyone who can perform a trick with skateboard, on a slackline or with a ball or gymnastic, "Trax," anyone who can create or play a music track including djs, bands, and solo artists, "Dance" and 'Arts" like graffiti.

To acquire users, TrixandTrax actually organizes school talent show events and hires a production crew that films every performance during the show. Videos of performances are distributed across social media and our application connects to APIs from Google, Facebook and Instagram to collect and calculate a virality rank score that serves as the basis for the league's school leaderboard.

TrixandTrax operates under a two-sided market where advertisers reach our target audience through sponsorships and content marketing. Advertising brands sponsor our live events and leverage our original videos and event registration end-user data to feed their content marketing strategies. Up to date we have produced more than 1000 original video of performances with more than 2 million views.

In high schools, TrixandTrax is reinventing talent shows by opening a platform that lets top performers show, and teach their talent while serving as an inspiration to fellow students across different school communities. This inspirational power spreads values of confidence, creativity, teamwork and leadership and propels us to become a yearly fixture in schools and a prominent content channel with the most passionate fans.

In colleges, TrixandTrax is reinventing talent shows by implementing a competition format where participants send videos showing their talent to fight for a spot to present themselves in a live event where one "Trix" team up with one "Trax" to execute coordinated performances that are evaluated by celebrity judges in sudden death matchups full of energy and emotion.

Trixandtrax Incubate Influencers
bases its methodology on reverse pedagogy, flipped classroom, or learning by project and peer education, teens teaching and motivating teens.

To keep extending its reach, TrixandTrax is developing an event franchising model that empowers local school communities to run their own league of talents.
More information

Investors

Wayra
Admin
Wayra The most global, connected and technological open innovation hub

Recommendations

José R Paz C Advisor at OnSpotMe

I have known Alejandro and Lissette since they started TRIXANDTRAX and they have both shown a lot of commitment and passion for their Start-Up. They offer a very creative and proven proposal for youngsters to show their talent and at the same time participate in games.

Ruben Reitor Neto

Plain and simple- Alejandro and Lisette are two people who LOVE what they do. They could’ve settled for a steady lifestyle around 12 years ago, but their passion for alternative sports and its community keeps them on the dynamic roads of entrepreneurship. Not surprisingly their projects Venakite/Trix and Trax have gotten the recognition they have- an honest seed always blossoms into tall tree.