It's essentially a "fit shop as a service" which handles everything from merchandising to order fulfillment. Given the existence of Fulfilled By Amazon or the Shopify Fulfillment Network, the order placement and fulfillment would be easy. There could be a touchscreen kiosk (like you see at some McDonalds) where you can order from any of the brands within the store and it magically appears at your home a few days later. Since the stores are fit shops, they don’t need to carry inventory which means they can utilize the space much better. Consumers care more and more about who they purchase from and a fit shop can act like a mini museum educating customers on the company’s values, mission, history, where they source materials, any charitable or sustainability initiatives, etc. When you walk into a museum exhibit there is usually a floor to ceiling panel explaining all the context about what you’re about to see. Why couldn’t brands do the same thing to build a deeper relationshi...
It's essentially a "fit shop as a service" which handles everything from merchandising to order fulfillment. Given the existence of Fulfilled By Amazon or the Shopify Fulfillment Network, the order placement and fulfillment would be easy. There could be a touchscreen kiosk (like you see at some McDonalds) where you can order from any of the brands within the store and it magically appears at your home a few days later. Since the stores are fit shops, they don’t need to carry inventory which means they can utilize the space much better. Consumers care more and more about who they purchase from and a fit shop can act like a mini museum educating customers on the company’s values, mission, history, where they source materials, any charitable or sustainability initiatives, etc. When you walk into a museum exhibit there is usually a floor to ceiling panel explaining all the context about what you’re about to see. Why couldn’t brands do the same thing to build a deeper relationship with the customers and align on a shared set of values.

The shop would operate on a rotating schedule. For instance, every 30 days a new brand would be there. This gives customers the opportunity to see something new every single month.
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Employees

Shane Crews
Admin