Challenge Details
Nestlé Purina Petcare is on a journey to support start-up innovation and the next generation of disruptors in the pet care industry. They aim to bring advanced nutrition, health and wellness, services as well as new digital solutions to our beloved pets and their parents. Purina themselves are innovating in their search for exciting ways of reaching entrepreneurs, experts, and innovators who share their purpose – creating richer lives for pets and the people who love them.

The combination of a growing pet population and an increasingly young, tech-literate demographic of pet owners is seeing an explosion of new and different ways to feed and care for their pets. Purina and TNW have teamed up to launch Unleashed, an accelerator lab program to support start-up innovation in the pet care industry. There is plenty of tech for our pets - but what new digital & technical solutions are really vamping things up for our furry friends?

Combining the science and rigour of P...
Challenge Details
Nestlé Purina Petcare is on a journey to support start-up innovation and the next generation of disruptors in the pet care industry. They aim to bring advanced nutrition, health and wellness, services as well as new digital solutions to our beloved pets and their parents. Purina themselves are innovating in their search for exciting ways of reaching entrepreneurs, experts, and innovators who share their purpose – creating richer lives for pets and the people who love them.

The combination of a growing pet population and an increasingly young, tech-literate demographic of pet owners is seeing an explosion of new and different ways to feed and care for their pets. Purina and TNW have teamed up to launch Unleashed, an accelerator lab program to support start-up innovation in the pet care industry. There is plenty of tech for our pets - but what new digital & technical solutions are really vamping things up for our furry friends?

Combining the science and rigour of Purina’s R&D powerhouse and commercial capabilities to test and learn rapidly in local markets, Unleashed aims to help the growth of selected start-ups.

Background
Up to 5 start-ups per cohort will have the opportunity to benefit from Purina’s deep petcare expertise, R&D and commercial networks and supported by a carefully selected multidisciplinary team to help you to prove your concept within 6 months, in the market.

This work will be funded by the Purina Accelerator Lab. Upon successful validation, you may be chosen for additional business collaborations, where there will be funding to help you to prove your business.You will work with industry experts, immersed in a close-knit network of start-ups and advisors who will actively work with you to make sure your start-up is as successful and sustainable as possible.

Practical Details

Unleashed has some broad eligibility requirements. In order to be eligible for the program, your company should comply with the following criteria:
-Your aim aligns with Purina’s purpose; to create richer lives for pets and the people who love them.
-You have a minimum viable product, and a business plan and vision, preferably already some customers
-You are geographically focused on Europe, Middle East, and North Africa or looking to commercialize your product or service in the region
-High quality and impressive leadership in the team that demonstrates a level of business maturity and can be scaled across an exponentially large number of users
More information

Staff

Kim Bill
Admin
Kim Bill Head PAL Passionate about growing pet startups with Nestlè Purina

Investors