In a similar way that Fitbit or Peloton helps transformation to healthier life habits by tracking physical activity, Unspendr helps users to adopt responsible buying habits by analysing buying patterns.
On one hand, users have a way to find and verify green responsible businesses, on the other hand our service will measure their spend against that rating and help shifting towards greener alternatives. By having easy access to verified merchants and being able to track where they spend, consumers have 360 tool to make environmentally friendly buying decisions. Buying less and buying better is easier with Unspendr.
Our platform provides complete information about businesses environmental credibility with expert and user reviews. We hire experts to evaluate larger brands and stores, and automate the process with the verified questionnaire for the smaller businesses. Our main target audience are enthusiasts who are keen to buy better - which as revealed in our study is 58% of millennial p...
In a similar way that Fitbit or Peloton helps transformation to healthier life habits by tracking physical activity, Unspendr helps users to adopt responsible buying habits by analysing buying patterns.
On one hand, users have a way to find and verify green responsible businesses, on the other hand our service will measure their spend against that rating and help shifting towards greener alternatives. By having easy access to verified merchants and being able to track where they spend, consumers have 360 tool to make environmentally friendly buying decisions. Buying less and buying better is easier with Unspendr.
Our platform provides complete information about businesses environmental credibility with expert and user reviews. We hire experts to evaluate larger brands and stores, and automate the process with the verified questionnaire for the smaller businesses. Our main target audience are enthusiasts who are keen to buy better - which as revealed in our study is 58% of millennial population sample, that indicated they would use a service to make better buying decision.
As user reviews and business catalogue grows, we offer buyers a financial service through secure third-party APIs, that will use AI algorithms to analyse their spending and tell them how green it is, offer recommendation on the greener brand or store, and alert about impulse buy behaviour.
Growing traffic to the platform will bring a need of additional services for the businesses that are listed in the platform. We apply "Tripadvisor" model of premium subscription for businesses. Apart from the basic free features, businesses will be able to subscribe for starter and premium features in kits of 79 Eur and 399Eur per year respectively. Additional features will include unlimited content updates, user data analysis, request of independent environmental expert consultation, featured store promotions. With 4000 listed stores in the next 2 years we aspire to grow revenues to 500K Euros.
More information

Employees

Galina Dvoretskaya
Admin
Galina Dvoretskaya CEO Experienced data-driven digital leader and AI enthusiast, passionate about shifting technology towards addressing global problems