Most of the shops sell good wines, at UpperWine, we sell great wines and experience

Selection
The quality of our selection is utmost important. We curate through our tasting committee. Through this rigorous approach we are able to create what we have defined as our “Waaw-effect”. We want our customers to say: “for the price I’ve paid, this is a really great wine”.
We have no exclusivities, compared to other resellers, which means we don’t have to “push” bad wines because a millesime might be bad because we have a contract with minimum yearly sales.
One third of our selection is biological, an increasing demand.
Thanks to our actual volumes we are able to source more and more wines directly from the domains and hence increase our margins.

Distribution
We sell online (upperwine.com) and offline (2 shops in Tervuren and Woluwé), so we combine the advantages of both worlds.
Online: we started 100% online and were one of the first Belgian wine websites. This means that ou...
Most of the shops sell good wines, at UpperWine, we sell great wines and experience

Selection
The quality of our selection is utmost important. We curate through our tasting committee. Through this rigorous approach we are able to create what we have defined as our “Waaw-effect”. We want our customers to say: “for the price I’ve paid, this is a really great wine”.
We have no exclusivities, compared to other resellers, which means we don’t have to “push” bad wines because a millesime might be bad because we have a contract with minimum yearly sales.
One third of our selection is biological, an increasing demand.
Thanks to our actual volumes we are able to source more and more wines directly from the domains and hence increase our margins.

Distribution
We sell online (upperwine.com) and offline (2 shops in Tervuren and Woluwé), so we combine the advantages of both worlds.
Online: we started 100% online and were one of the first Belgian wine websites. This means that our website has been, since the beginning, optimized for SEO, great UX and it has the architecture to do an international roll-out. Our clients love to have access to updated information of all the wines (e.g. www.upperwine.com/products/rosso-di-montalcino-collosorbo-2018) which they can find in the history of their purchases.
Offline: in 2017, we got the opportunity to take over an existing wine shop next to Montgommery. This “pivot” allowed us to do great member acquisition. It boosts the confidence of our clients to know that there is a team of “real” humans behind the website. They can buy safely knowing that they’ve somewhere to go if there is a problem. The tastings (pre-Covid) were a great opportunity to let clients discover our selection and do member acquisition.
Online-Offline cross-selling has proved to be very beneficial/

Logistics
The final part of the purchase process is extremely important.
We work with DPD: 95% of our orders are delivered within 48h and we are one of the few websites allowing to do a panache.

Member acquisition
We started with Snapstore.be (Famouth Clothes Group/Cameleon) as one of our shareholders. They had a database of 1,5M members. Unfortunately the went into Chapter11 and eventually bankruptcy.
Pre-Covid we were the official wine partner of the Cercle de Lorraine and Le Soir newspaper.
At the moment, our acquisition is mainly word of mouth and SEO. We’ve done some SEA since inception.
In the coming weeks we’ll start a partnership with Vivino
More information

Employees

Aymeric de Hemptinne
Admin
Aymeric de Hemptinne CEO I describe myself as a serial entrepreneur who is passionate about making links between ideas and people. I love creativity and negotiation.