At Veesual, we help fashion brands display personalized looks to their clients on their e-commerce platform thanks to Artificial Intelligence technology.

94% of companies see personalization as critical to current and future success. To achieve personalization you need data & content. Data is here but content is the limitation. Producing content is expensive, time consuming and demanding in human resources. Today we can personalize promotion, price, product, text… What about pictures and visuals?

At Veesual AI we have decided to create a solution based on look personalization. We makes dynamics, multiproducts visuals which are adapted to each client to display the most relevant look at all time. These looks are displayed according to customers history, stock management and style rules. They are produced without the pain and cost of additional shootings and photoshops.

Displaying personalized looks on e-commerce websites have 3 impacts for brands :

(1) it turns the customer exper...
At Veesual, we help fashion brands display personalized looks to their clients on their e-commerce platform thanks to Artificial Intelligence technology.

94% of companies see personalization as critical to current and future success. To achieve personalization you need data & content. Data is here but content is the limitation. Producing content is expensive, time consuming and demanding in human resources. Today we can personalize promotion, price, product, text… What about pictures and visuals?

At Veesual AI we have decided to create a solution based on look personalization. We makes dynamics, multiproducts visuals which are adapted to each client to display the most relevant look at all time. These looks are displayed according to customers history, stock management and style rules. They are produced without the pain and cost of additional shootings and photoshops.

Displaying personalized looks on e-commerce websites have 3 impacts for brands :

(1) it turns the customer experience more personalized

(2) it improves the conversion of product page

(3) it boosts cross-sell and increase the AOV.

This is especially true on mobile where people don’t scroll.

This product answers 2 big challenges that face fashion brands on their e-commerce website :

(1) The iceberg effect : only 25% of the total amount of fashion products are showcased and the remaining is hided in the product pages.

(2) The no-scroll effect : more and more consumer are buying on their mobile but they don't want to scroll and suffer from a lack of customer experience. Smartphone represent 65 % of retail site visits worldwide whereas average time on a fashion website is164 seconds on mobile vs. 239 seconds on desktop.
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Jérémy Harroch
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Jérémy Harroch