The Vested team is lean and scrappy. They have made good headway with little capital raised. I have seen them take individual hypotheses, iterate thru lightweight testing, and double down quickly on what's working. This discipline will stand them in good stead. They have been able to iterate on all parts of the funnel. The team has broadened channels, improved conversions on the waitlist, and finally, getting the actual cash into accounts.
The Indian market has shown a keen interest in the US equities market. Historically, periods of turmoil have driven increased retail investor interest as folks see the correction as an opportunity to enter at a good price.
The Vested team has a strong foundation to build on, and a huge market to win.