Norwegian award-winning startup vidFlow, the world’s first music video streaming service to land licensing deals with Universal, Sony and Warner Music, offers the world’s largest selection of official music videos. The videos are presented in a premium, social environment, focusing on quality, discovery and interaction to become the most efficient platform for distribution and consumption of music related video content - music videos, concerts, documentaries, interviews, social video and more.

Since the demise of traditional music TV, consumers have been left with the task and responsibility of scanning through a myriad of sources and filtering out irrelevant content, in order to re-discover old and discover new music videos suiting their mood and preferences at the given time.

vidFlow users can explore a selection of curated interactive playlists based on their preferences, in an intuitive and seamless lean back experience. A focus on this lean back experience has helped vidFlow...
Norwegian award-winning startup vidFlow, the world’s first music video streaming service to land licensing deals with Universal, Sony and Warner Music, offers the world’s largest selection of official music videos. The videos are presented in a premium, social environment, focusing on quality, discovery and interaction to become the most efficient platform for distribution and consumption of music related video content - music videos, concerts, documentaries, interviews, social video and more.

Since the demise of traditional music TV, consumers have been left with the task and responsibility of scanning through a myriad of sources and filtering out irrelevant content, in order to re-discover old and discover new music videos suiting their mood and preferences at the given time.

vidFlow users can explore a selection of curated interactive playlists based on their preferences, in an intuitive and seamless lean back experience. A focus on this lean back experience has helped vidFlow make consumption significantly more efficient: In the initial beta period of vidFlow, the average user watched 50 minutes of video per active day, which comes down to more than 12 official, monetizable, music videos per user per day. For comparison, YouTube dishes out an average of 5 videos per user session, counting not just music videos.

In March, we are adding to our proven lean back experience with a dynamic social timeline feeding you with the latest music related videos, including music videos, concerts, interviews, exclusive behind-the-scenes footage and more. Users follow friends, artists, DJ’s, blogs and more to create a personal stream with the latest music videos, and we've focused strongly on making sharing easy - based on a thesis that the barrier of sharing content X in a community where that same content X is defined, is substantially lower than taking content X and sharing it on universal platforms such as Facebook, where your connections have different interests and content expectations. This increases the probability of virality, and makes distribution more efficient for both established artists, and especially, new undiscovered talent.

The goal is to make consumption of music videos more efficient - benefiting the music industry, artists, brands, and music lovers around the world. vidFlow is currently available on web, mobile and tablet (iOS and Android) with cross-platform synchronization and functionality.
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