VoxPop is a peer-to-peer games marketplace. The decentralized nature of the network makes it ideal for promoting affiliate marketing. In particular, our competitive advantage comes from how this network allows us to link two underserved sides of the gaming ecosystem.

Independent developers, representing over $1.2B dollars of annual revenue for Steam alone, generally have trouble advertising their games, lacking the funding of AAA studios. Meanwhile, streamers, who can be thought of as gaming influencers, often have trouble monetizing their channels as, though they reach over 20M unique viewers a month, only the absolute biggest channels have enough simultaneous viewers to be considered worth engaging directly by large companies. Our platform boasts powerful in-built tools for independent developers to engage large numbers of these micro-influencers at once. Streamers gain an additional revenue stream in exchange for providing exposure to these independent projects.

The digital d...
VoxPop is a peer-to-peer games marketplace. The decentralized nature of the network makes it ideal for promoting affiliate marketing. In particular, our competitive advantage comes from how this network allows us to link two underserved sides of the gaming ecosystem.

Independent developers, representing over $1.2B dollars of annual revenue for Steam alone, generally have trouble advertising their games, lacking the funding of AAA studios. Meanwhile, streamers, who can be thought of as gaming influencers, often have trouble monetizing their channels as, though they reach over 20M unique viewers a month, only the absolute biggest channels have enough simultaneous viewers to be considered worth engaging directly by large companies. Our platform boasts powerful in-built tools for independent developers to engage large numbers of these micro-influencers at once. Streamers gain an additional revenue stream in exchange for providing exposure to these independent projects.

The digital distribution of PC games represents over $27B of revenue a year. Independent and AA games, our Serviceable Addressable Market (SAM), represent nearly $3B of which we hope to take a Serviceable Obtainable Market (SOM) of $1B. Quoting these numbers may be a little misleading regarding VoxPop’s potential however, as once our platform is in place, there are many other verticals to which we can expand. These include internal development, developer tools, and tools for micro-investing in game development.

Our team has over 40 years of collective experience in the independent games space, and represent opinion leaders that have taught and spoken everywhere from Universities with top game design programs to TED Talk stages. As developers ourselves, we understand this community and its pain points far more than a suit with a spreadsheet. In creating VoxPop, we hope to do more than make an online marketplace – we want to stitch the scattered sides of this community together.
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Advisors

Roger Sanford
Admin
Roger Sanford https://www.linkedin.com/in/rogersanford/

Employees

Charles Yu
Admin
Charles Yu Founder & CEO Founder & CEO of VoxPop Games. Independent Game Designer 5 years. Investment Team Member at a VC Firm.