VT #98 DISRUPT DIGITAL ADVERTISING

VT #98 DISRUPT DIGITAL ADVERTISING

How to disrupt digital advertising and marketing ?
May 29 '16
"Half the money I spend on advertising is wasted; the trouble is I don't know which half"
This is a quote by John Wanamaker.

It's been proven that the same is applicable to Digital Advertising.
Why does a french ad of viva technology startup show up on Nigerian sites? where 99% of the populace don't understand basic french.
Why does an advertisement on pension management show up on a website targ
"Half the money I spend on advertising is wasted; the trouble is I don't know which half"
This is a quote by John Wanamaker.

It's been proven that the same is applicable to Digital Advertising.
Why does a french ad of viva technology startup show up on Nigerian sites? where 99% of the populace don't understand basic french.
Why does an advertisement on pension management show up on a website targeted at millennials?

At Kominity Digital, a digital engagement startup, we are working on an intelligence engine which uses AI for context awareness to aid precision of Ads delivery. We will appreciate the opportunity to present our work at the Viva Technology Show in Paris.
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