Last year, Pinterest added Product Pins to show up-to-date pricing information (as well as direct links to product pages on retail websites). Meanwhile, Instagram extended its shopping capabilities, allowing brands to make posts shoppable on both Stories and the Explore page.

While interest and engagement in commerce has certainly increased here, these platforms are by no means shopping ‘destinations’. Curation and inspiration still remain a core reason why users browse the apps, with plenty of people then going on to buy elsewhere (if indeed they are even looking at products in the first place).

WARDROBE allows users to shop an entire outfit, including links from various different retailers in a single photo. This means shopping is much quicker, easier, and more realistic, allowing consumers to cherry pick from multiple brands (much like they would on bigger ecommerce and marketplace sites) .

Solving the basic problem of “What to wear and from where to buy” , users can al...
Last year, Pinterest added Product Pins to show up-to-date pricing information (as well as direct links to product pages on retail websites). Meanwhile, Instagram extended its shopping capabilities, allowing brands to make posts shoppable on both Stories and the Explore page.

While interest and engagement in commerce has certainly increased here, these platforms are by no means shopping ‘destinations’. Curation and inspiration still remain a core reason why users browse the apps, with plenty of people then going on to buy elsewhere (if indeed they are even looking at products in the first place).

WARDROBE allows users to shop an entire outfit, including links from various different retailers in a single photo. This means shopping is much quicker, easier, and more realistic, allowing consumers to cherry pick from multiple brands (much like they would on bigger ecommerce and marketplace sites) .

Solving the basic problem of “What to wear and from where to buy” , users can also-
1. Look out for similar styles from other brands, through WARDROBE detect.

2. Advise friends or ask for OOTD suggestions through WARDROBE suggest.

3. Sell/ Resell

4. Fashion consultancy sorting your Wardrobe or suggesting what’s trending.

5, Monthly subscription , loyalty cards, events- a curated fashion community is what WARDROBE is
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Employees

Shweta Chowdhary
Admin
Shweta Chowdhary CEO I am Shweta ,Founder of WARDROBE- Fashion for All . After vicarious experience and being and entrepreneur’s wife I am all set to become one