Welltwigs is a women’s health company that offers digital health solutions to enable women to take control of their health. Our initial focus is on reproductive health, and we are developing a medical device that will help women get pregnant easier and faster.

Problem:
Globally, women are waiting until significantly later in life to have children. As consequence, many women are having difficulty conceiving. Primitive solutions exist, but these are largely the same solutions that existed 25 years ago. Considering the technological capabilities we have today, these antiquated tests are far from enabling women. Even after spending hundreds of dollars, women are stuck with cheap tests that offer little more than “yes” or “no”.

1 in 5 women end up using infertility services. There are 12 million women who have difficulty getting pregnant in US alone. Families are spending over $5 billion on fertility products and services just in US.

Our primary target is women who have the most pre...
Welltwigs is a women’s health company that offers digital health solutions to enable women to take control of their health. Our initial focus is on reproductive health, and we are developing a medical device that will help women get pregnant easier and faster.

Problem:
Globally, women are waiting until significantly later in life to have children. As consequence, many women are having difficulty conceiving. Primitive solutions exist, but these are largely the same solutions that existed 25 years ago. Considering the technological capabilities we have today, these antiquated tests are far from enabling women. Even after spending hundreds of dollars, women are stuck with cheap tests that offer little more than “yes” or “no”.

1 in 5 women end up using infertility services. There are 12 million women who have difficulty getting pregnant in US alone. Families are spending over $5 billion on fertility products and services just in US.

Our primary target is women who have the most pressing need for our product, career women between the ages of 30-45. They are highly motivated to become pregnant and do not have time to waste trying several different fertility products.

Solution:
We believe that an integrated solution, the marriage of state-of-the-art hardware and a robust app will provide the first comprehensive solution to the daily difficulties women face getting pregnant. Our app will provide notifications and alert the user when a test is needed. Upon completion, the results will be wirelessly transferred to the device, where our proprietary algorithm will recommend optimal times of fertility. The result is a seamless process with a rich user experience, taking seconds instead of minutes, and loading results accurately and precisely, every time.

Our product uses a combination of a mobile app accompanied by a Bluetooth enabled modular Class 1 medical device. It easily enables users to measure their fertility hormones from urine to predict ovulation and thereby optimal periods of fertility and then follow-up through pregnancy tests.

Part of:
TechCrunch Disrupt Battlefield 2015 techcrunch.com/2015/05/04/welltwigs-fertility-tracker-aims-to-improve-a-womens-chance-to-get-pregnant/

Featured on:
MedGadget www.medgadget.com/2015/08/welltwigs-tracks-hormone-and-basal-body-temperature-to-predict-best-time-to-conceive.html
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Aaqib Habib

Murtaza has the ability to get this product made. He is a bright Electrical Engineer and has proven himself at Medtronics. He understands the product development cycle, the marketing, and the distribution of this product.