In a world plagued by unethical practices in the fashion industry, it is imperative for a company like WESTXEAST (WXE) to thrive. In fact, they are bound to thrive in a marketplace that is rapidly being driven by sustainability and ethics minded consumers. A key value proposition that WXE brings is in making customized and versatile pieces with fair trade and ethical practices accessible and affordable to Americans, who have thus far been forced to purchase fast fashion for the sake of cost alone. With innovative offerings like their Wardrobe Refresh, WXE will create a paradigm shift to focus on quality over quantity, and spotlight the value of creating endless permutations of outfits from a few well-fitting, well-made and versatile pieces that the consumer themselves have personally selected from color to cut and everything beyond. With the appropriate funding, WXE will be able to provide irrefutable evidence of its viability to their investors and to the US market overall.
I met the founders of WestxEast back in September during the Global Fashion Tech Startup Weekend. I found Liya and her partner to be extremely thoughtful and loved their editorial aesthetic as well as their vision for WestXEast.
WESTxEAST has a tremendous amount of hard data identifying their key markets. As the middle and upper class economies grow in South East Asia and Emerging Markets, a desire for designer fashion and progressive styling is growing as well. Major fashion houses have started to identify this need, placing luxury goods with vernacular designs in Emerging Markets. WESTxEAST is solving the markets need for classically curated pieces with modern flares. Given the need WESTxEAST identified in the market, they are in the right direction to succeed.
As a former NYFTL alumna, I would highly recommend them to be a part of the next class!
I met Liya and Tania, back in August, when they first moved to New York, from Chicago. They had a great idea, but needed some refining. I had recommended they pursue Startup Weekend. Within the 54 hours of Startup Weekend, they had tremendous success, refining their position, creating a website, and placing in the top 5. The judges recognized the need WESTxEAST, fulfilled, as well as the teams potential in succeeding. With strong partnerships with designers in India, and a clearly defined brand, I strongly feel WESTxEAST has its success laid out for them.
WESTxEAST is addressing issues long overlooked in fashion: fragmented markets, lack of diversity and a lack of supply to emerging fashion hubs. The intersection of cultures is a place of unique beauty & inspiration key to an enormous market opportunity. WESTxEAST is creating a solution for consumers tired of cookie cutter offerings while syncing with their cultural identities. Style without borders.
This is a truly revolutionary idea in the fashion world. While most fashion is regionally spawned and then shipped globally, this is the first concept that is truly global at its core. This is a perfectly positioned idea that is at the forefront of a trend that is bound to explode
I met Liya and Tania at Jason Calacanis's Launch Beacon event in NYC earlier this year and have been helping them since. Liya and Tania have the right DNA and chemistry to make this large e-commerce/fashion tech opportunity scale. I am a big fan of founders that are solving problems whose pain points they know personally as is the case for Liya and Tania.Their intimate, firsthand cultural knowledge and fashion connections in the overseas markets they are looking to source from is compelling. With the ready adoption of direct to consumer brands such as Warby Parker/Bonobos and the preponderance of widely used etailers and discount sites, I think the consumer is ready for WestXEast and curating to a niche market is a smart business model.
Liya and Tania are an amazing team and the concept behind WESTxEAST has a huge future ahead of them. When you see companies like FabIndia succeed in India, there's a need to bring Eastern and Western cultures and fashions together in the e-commerce world.