WhatIf… is a web 2.0 rapid business modelling tool for managers who need to sell their strategy. It allows them to create and translate their qualitative business model into interactive dashboards, financial statements and play out realistic scenarios. All in just a few hours and without expert help.

Unlike Excel, WhatIf... is pragmatic, intuitive and experimental; no more filling up cells with numbers and formulas.

You get a fully interactive dashboard, profit and loss, cash flow, balance sheet, and cap tables which you can share with colleagues or investors.

We have now integrated our flagship simulator engine into an LMS which enables educators to rapidly create sophisticated business simulation games or translate paper case studies into interactive games.

Participants, typically in teams, are assigned management roles, based on which they receive emails from fictitious characters with information which can help them make decisions to challenges they are presented with. ...
WhatIf… is a web 2.0 rapid business modelling tool for managers who need to sell their strategy. It allows them to create and translate their qualitative business model into interactive dashboards, financial statements and play out realistic scenarios. All in just a few hours and without expert help.

Unlike Excel, WhatIf... is pragmatic, intuitive and experimental; no more filling up cells with numbers and formulas.

You get a fully interactive dashboard, profit and loss, cash flow, balance sheet, and cap tables which you can share with colleagues or investors.

We have now integrated our flagship simulator engine into an LMS which enables educators to rapidly create sophisticated business simulation games or translate paper case studies into interactive games.

Participants, typically in teams, are assigned management roles, based on which they receive emails from fictitious characters with information which can help them make decisions to challenges they are presented with. Each time constrained decision, typically involving a trade-off, will impact in real-time the company's profitability. Teams are ranked on one or more leaderboards.

We are currently working with INSEAD, ESSEC, Booth Business School on developing pilot games.

We have a 3 phase growth strategy:
Phase 1: Initially validate the technology by working with startups. We have created a couple of hundred business models. It typically takes 1 to 3 hrs working with them to go from 0 to an investor grade interactive model.

Phase 2: Create an enterprise ready platform to deliver our games into Fortune 500 companies and to future managers of these companies. With a low cost (~$40/player) we basically create "Eduvertisment" to cross-sell our modeling platform and bespoke business war-gaming services. Harvard Publishing has a quasi-monopoly on the sales of business case studies which gives us a high-throughput sales channel.

Phase 3: "The Salesforce.com" of financial modeling. Our models expose the value drivers as assumptions. We can sell our modeling platform via Xero, Quickbooks, and other marketplaces to create highly realistic forecasts and budgeting from past financials using AI and standard goal seek algorithms.

Please request a login to our "VC Due Diligence Game" based on Whatifics business model.
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Philip Anderson

I worked closely with Larry and Shyam to develop a customized version of their software as an educational simulation. They both work very hard and contributee extremely creative ideas about the business logic of what we wanted to do, going far beyond coding and customization. Larry and Shyam bring deep management expertise to their clients as well as an outstanding application.