Being disillusioned by the excessive consumption and waste in the fashion industry, we wanted to make a positive change to develop desirable, wearable products that have a positive impact on our world.

Where’s Sebastian is a luxury, sustainable, pet accessory brand using materials made from food waste similar to leather without the negative impact on the environment.

Where’s Sebastian is a subsidiary brand of Blaze Creative Consultancy. Liaising with our partners to create aesthetically pleasing, ethical and sustainable products from concept through to sales.

Collaborating with Pinatex a natural, innovative, patented new material, made from pineapple leaf fibres gathered by farming cooperatives in the Philippines. Pinatex aims to meet the challenges of our time by developing an innovative material product in which commercial success is integrated with and promotes social, economical and cultural development. The material has cradle-to-cradle certification and well as being vegan...
Being disillusioned by the excessive consumption and waste in the fashion industry, we wanted to make a positive change to develop desirable, wearable products that have a positive impact on our world.

Where’s Sebastian is a luxury, sustainable, pet accessory brand using materials made from food waste similar to leather without the negative impact on the environment.

Where’s Sebastian is a subsidiary brand of Blaze Creative Consultancy. Liaising with our partners to create aesthetically pleasing, ethical and sustainable products from concept through to sales.

Collaborating with Pinatex a natural, innovative, patented new material, made from pineapple leaf fibres gathered by farming cooperatives in the Philippines. Pinatex aims to meet the challenges of our time by developing an innovative material product in which commercial success is integrated with and promotes social, economical and cultural development. The material has cradle-to-cradle certification and well as being vegan approved.

We are in the ideation stage of the process, and have researched the market feasibility as well as sourcing suppliers of sustainable materials and manufacturers with hand crafted workmanship skills. Pinatex have conducted lengthy research into the development of the pineapple leather, testing for sustainability and durability.

Initially we will be using Pineapple leather which is GOTS certified, vegan approved and has cradle-to-cradle certification which aligns with our brand ethos. Using traditional crafted specialist in bridal leather and established saddlery techniques to manufacture in Europe supporting the local economies, we will also study the supply chain to constantly improve it. We will adopt the ethos of Design for Disassembly (DfD) for the components ensuring that they are of the best quality available in the market place.

We plan to attend the Global Pet Expo in Florida in 2019, as well as visiting the Las Vegas show Super Zoo. The Interpets show in Japan will be part of our marketing strategy for 2020. We will be using our three corgis (that have already modelled for the Royal family’s merchandise in 2017) as part of our social media campaign.
To market our products we will enlist a social media company as well as using guerrilla marketing techniques at various London Fashion shows to garner Instagram followers and sales.
Target the Japanese love of high-end luxury British products, the market for pets is currently estimated at $13 billion.
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