1. What is WOOP & What do we do
WOOP (WOmen of OPinion) is a revolutionary engagagement platform which makes it super super easy for the HAVEs- the 20mn digitally active women in India to help the HAVE NOTs- the 20mn Young Girls, who are denied schooling. We aim to enable the 20mn Women of opinion of today, to create the 20mn Women of Opinion of tomorrow . WOOP is where Consumption meets Compassion, because Consumption only thrills, while Compassion fulfils

2. How does WOOP work
Women sign up on WOOP and connect with brands they like via simple Interactive tasks called missions. We turn existing brand content into more interactive videos, quizzes, GIFs. This more interesting format enables consumers to learn more about the brand and the product, which in turn motivates them to naturally share brand content, write reviews and refer friends. For doing missions, consumers get points which they can redeem for gifts and coupons. Through missions brands get valuable output like Insight...
1. What is WOOP & What do we do
WOOP (WOmen of OPinion) is a revolutionary engagagement platform which makes it super super easy for the HAVEs- the 20mn digitally active women in India to help the HAVE NOTs- the 20mn Young Girls, who are denied schooling. We aim to enable the 20mn Women of opinion of today, to create the 20mn Women of Opinion of tomorrow . WOOP is where Consumption meets Compassion, because Consumption only thrills, while Compassion fulfils

2. How does WOOP work
Women sign up on WOOP and connect with brands they like via simple Interactive tasks called missions. We turn existing brand content into more interactive videos, quizzes, GIFs. This more interesting format enables consumers to learn more about the brand and the product, which in turn motivates them to naturally share brand content, write reviews and refer friends. For doing missions, consumers get points which they can redeem for gifts and coupons. Through missions brands get valuable output like Insights, authentic word of mouth, profiling info and quality reviews. See concept video here bit.ly/WOOPindia

3. How does WOOP help educate Girls
Points earned on WOOP can not only be redeemed for rewards by women, but are also converted into money to help educate Girls. 500 points on WOOP create 1 School day in partnership with Nanhi Kali India’s leading NGO for girl child education. Till date we have created 135,000+ School days . Stories of some Girls helped by WOOP are at www.woopworld.in/index/stories

4. Why do consumers like WOOP
Consumers get rational & emotional fulfillment just by spending time online doing missions. In contrast when they make a post on facebook the only one who gains is Facebook via advertising dollars. Engage with Brands you like, Win Rewards for youself, Change the Lives of others. What is not to like ☺. Hear from WOOP members bit.ly/consumerslikeWOOP

5. Why do Brands work with WOOP and pay us?
Brands spend billions digital ads to target the high value women consumers. But consumers trust the reccomendations of friends, family and colleagues 2.5X more than brand ads. WOOP helps brands get high trust reccomendations and reviews at scale, thus improving marketing ROI for brands. Big cos like P&G, Kimberley Clarke, Philips, KAYA, Cipla are already using WOOP. Hear from a satisfied WOOP client here bit.ly/KAYAonWOOP
More information

Advisors

Deepali Nair
Admin
Deepali Nair

Employees

Rashi Mittal
Admin
Rashi Mittal CEO Word-of-mouth marketing addict, Dog Lover, Mom to a Girl, Driven by Social Purpose