Workshop: How to use the media to boost your business goals

Workshop: How to use the media to boost your business goals

Apr 18 '18 9:00am - Apr 18 '18 6:30pm @ betahaus, Berlin
Workshop
DESCRIPTION

Are you ready to grow faster?

As a startup you have limited resources (time, money, work force) which need to be optimized to the maximum in a short period of time.

We all know that being featured in Media can boost your startup's momentum and help you to achieve your goals faster.

However 90% of press campaigns fail and do not reach the desired business goal.

During the workshop, you will get access to the same proven and tested communications processes we use to help our clients to get successful results with their international communications campaign.

Our straightforward approach has been specially designed for startups on a tight budget and it can be easily replicated by you to optimise time and resources.

WHY SHOULD I ATTEND THIS WORKSHOP

With this GoPressGuide, you’ll gain a deeper understanding of the media industry and know how to use the tools to get successful results. You will apply our system to your project using our campaign workbook, which include...
DESCRIPTION

Are you ready to grow faster?

As a startup you have limited resources (time, money, work force) which need to be optimized to the maximum in a short period of time.

We all know that being featured in Media can boost your startup's momentum and help you to achieve your goals faster.

However 90% of press campaigns fail and do not reach the desired business goal.

During the workshop, you will get access to the same proven and tested communications processes we use to help our clients to get successful results with their international communications campaign.

Our straightforward approach has been specially designed for startups on a tight budget and it can be easily replicated by you to optimise time and resources.

WHY SHOULD I ATTEND THIS WORKSHOP

With this GoPressGuide, you’ll gain a deeper understanding of the media industry and know how to use the tools to get successful results. You will apply our system to your project using our campaign workbook, which includes templates, checklists and metrics to evaluate success.

YOU WILL LEARN

how to evaluate if / when using the press is relevant for you
how to optimize your resources
how to use the media to accelerate your customer decision process
how to lower the risk of failure
how to carry out an international press campaign
how to pitch a journalist
"Ask Me Anything" session with a journalist
how to measure the success of your campaign


After the whole day workshop you will have the chance to “ask anything” to a journalist who will give you first hand information about how to craft your message, how to get media attention and good results.

DELIVERABLES

Proven and tested system
Campaign workbook
Work templates with metrics and tools
Pressroom audit book "The 57 items to build the perfect pressroom for international journalists"

PROGRAM

8h workshop:

6.30h workshop: 9h-12.30h / 13.20h-16.30h /
1.30h ask me anything with a journalist: 17h -18.30h
Included: café, tea, water and snacks all day
More information
Organizers
Olivia czetwertynski
I help startups to achieve their business goals faster, optimising resources, using communication and PR