Worth Wearing is the online platform that allows NGOs, non profit associations or single individuals to create their own t-shirts to fund campaigns and ideas. The innovation lies in the process of creation of the t-shirt's campaign, which is totally free. There are no upfront costs to start as we produce every t-shirt on demand after the customer’s purchase and the t-shirts are 100% ecological and fair trade. The idea supports good causes and aims to grow in the market of social business.

The project offers a solution to the problem of merchandise for NGOs, non profit associations and/or single individuals. Many of these actors, in facts, can't afford to invest money for the production of t-shirts or other merchandising goods. Thanks to the cutting of expenses of overproduction, unsold products and storage costs, it is possible to find a true economic support to start a new activity or extend the range of action of the proposer.

Everybody can create his own online shop and start se...
Worth Wearing is the online platform that allows NGOs, non profit associations or single individuals to create their own t-shirts to fund campaigns and ideas. The innovation lies in the process of creation of the t-shirt's campaign, which is totally free. There are no upfront costs to start as we produce every t-shirt on demand after the customer’s purchase and the t-shirts are 100% ecological and fair trade. The idea supports good causes and aims to grow in the market of social business.

The project offers a solution to the problem of merchandise for NGOs, non profit associations and/or single individuals. Many of these actors, in facts, can't afford to invest money for the production of t-shirts or other merchandising goods. Thanks to the cutting of expenses of overproduction, unsold products and storage costs, it is possible to find a true economic support to start a new activity or extend the range of action of the proposer.

Everybody can create his own online shop and start selling their own t-shirts in few minutes. It'll be their interest to promote their t-shirt among their networks, posting it on social media, promoting by their mailing lists or simply asking their friends to support them. This makes Worth Wearing a perfect scalable business as it will be appealing both to big players with a strong brand and to small groups with a strong trust of their network. Worth Wearing will choose the best stories on the platform and promote them with our community (mailing list and social media) and via online advertise. This will allow us to reach a potentially enormous audience, with many target groups, each one interested on a specific issue.

Each t-shirt is a powerful story of change: someone needs support to realize the change that they want to see. These personal stories are appealing for media and we will work to bring the most relevant ones to the journalists interested on these issue. As it takes a little time and there is no cost to launch a t-shirt, we can easily create stories related with the latest news and social campaigns that are already generating interest on the social media.

Worth wearing has been launched in Italy, where our team has a strong understanding of networks of social changers (NGOs, petition starters, trend setters,etc.). We are planning to launch the project in other five European countries in the next 3 years: UK, France, Germany, Spain, Netherlands.
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Employees

Andrea Pinchi
Admin
Andrea Pinchi Experienced graphic and visual designer, with competences in experience design and interaction design for mobile app and web projects
Eugenio Orsi
Admin
Eugenio Orsi I am a social entrepreneur active in the field of digital media
Federica Cuccia
Admin
Federica Cuccia Accounter, copywriter and business developer.Passionate abous web, social media and social business.
Sofia Ramirez Fionda
Admin
Angelo Baldicchi
Admin
Angelo Baldicchi