What we are building is a product that can be as impactful on how we understand and communicate with them, as how the smartphone was for human connections. In our view, it's a truly unique opportunity to shape the future one of our most important relationships.

If done right, it's a concept that can have a profound impact on how we think about our pets on a daily basis. It can eliminate many things we worry about while also creating new interests, hobbies, competitions and opportunities to build talent and passion for.

Our approach starts with a beautifully designed wearable device that attaches easily to any collar or harness. Connected to our thoughtfully developed smartphone app, the WÜF ONE device is always on and always learning about you and your dog's habits, personalities, strengths and areas for improvement. It's all about the data and our ability to learn more about canines than we've ever been exposed to before.

The HW/SW combo captures and communicates everything abo...
What we are building is a product that can be as impactful on how we understand and communicate with them, as how the smartphone was for human connections. In our view, it's a truly unique opportunity to shape the future one of our most important relationships.

If done right, it's a concept that can have a profound impact on how we think about our pets on a daily basis. It can eliminate many things we worry about while also creating new interests, hobbies, competitions and opportunities to build talent and passion for.

Our approach starts with a beautifully designed wearable device that attaches easily to any collar or harness. Connected to our thoughtfully developed smartphone app, the WÜF ONE device is always on and always learning about you and your dog's habits, personalities, strengths and areas for improvement. It's all about the data and our ability to learn more about canines than we've ever been exposed to before.

The HW/SW combo captures and communicates everything about your dog's location, health, activity levels, behavior, sounds, interactions and more. The app then works like a "dog trainer in your pocket" to guide you, in realtime, to reduce or eliminate your dog's particular quirks, to to learn new skills and to generally become a more confident and capable dog owner.

Our business model starts very simple: build a physical product and sell as many of them online as possible. But we've designed nearly every aspect of the product to produce further revenue streams that compound over time. From an accessories market of designs, colors and branding on the cases, to location-based marketing to a targeted consumer group to an open-source attitude that encourages all dog-loving developers to hack up brand new uses for all users to benefit from.

Four years from now, nearly every responsible dog owner will have some sort of device like this. Many of those people will choose WÜF because it is the most beautiful, most thoughtful, most customizable and will have the greatest impact on the parts of their dog-owning life that truly matter.
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Investors

Alicia Robb
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Alicia Robb Angel investor, Fund Manager, Advisor, Vegan

Advisors

Brian Baker
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Brian Baker

Employees

Joseph Steinman
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Joseph Steinman Multi-disciplinary Engineering Leader / Start-ups / Developmental Groups / Entrepreneurial Divisions
Shelley Scipione
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Shelley Scipione An accomplished marketing and eCommerce leader with a passion for building products and companies that help improve people’s lives.
Ankit Jain
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Ankit Jain

Recommendations

Ingrid Alongi

I've been impressed with the team at Wuf ever since I met them at Boomtown demo day. The two aspects that I'm most excited about for this product are market potential and features. The market potential for dog and pet owners is quite large. Additionally, the data being collected has the potential to be used in exciting ways not yet realized!