ZAP gives customers 5% to 20% Cash Back every time they spend in any partner merchant. Customers can then use the Cash Back to pay for their purchases in these same establishments.

ZAP gives brick and mortar merchants precise data and allows them to know who their customers are, similar to Google Analytics....
ZAP gives customers 5% to 20% Cash Back every time they spend in any partner merchant. Customers can then use the Cash Back to pay for their purchases in these same establishments.

ZAP gives brick and mortar merchants precise data and allows them to know who their customers are, similar to Google Analytics.
More information