Zelda’s Song creates custom, personalized pet themed photo jewelry and pet themed jewelry with matching dog collars. At Zelda’s Song, my primary responsibilities as Alpha Female include:
P&L management
Determining the product roadmap based on competitive research, market research and customer feedback
Concepting new product ideas with contract jewelry designers; supervising product engineering to develop prototypes; working with manufacturing to create production runs
Identifying and contacting potential suppliers for additional products
Interface with customers on custom orders through online proof; supervise customer operations for assembly in Providence, RI; supervise order fulfillment
Oversee all aspects of the website, ZeldasSong.com (Shopify), including product additions, photography, copy, SEO, programming custom functions and upload capabilities, implementing plug-ins for additional marketing functionality
Developing and implementing all aspects of the marketing strategy:
P...
Zelda’s Song creates custom, personalized pet themed photo jewelry and pet themed jewelry with matching dog collars. At Zelda’s Song, my primary responsibilities as Alpha Female include:
P&L management
Determining the product roadmap based on competitive research, market research and customer feedback
Concepting new product ideas with contract jewelry designers; supervising product engineering to develop prototypes; working with manufacturing to create production runs
Identifying and contacting potential suppliers for additional products
Interface with customers on custom orders through online proof; supervise customer operations for assembly in Providence, RI; supervise order fulfillment
Oversee all aspects of the website, ZeldasSong.com (Shopify), including product additions, photography, copy, SEO, programming custom functions and upload capabilities, implementing plug-ins for additional marketing functionality
Developing and implementing all aspects of the marketing strategy:
Print advertising, PR, trade show
Online advertising including Facebook/Instagram, Google Ads and Pinterest advertising
Manage shops on other ecommerce platforms including Etsy, Amazon
Content development and deployment for all social media platforms: Facebook/Instagram, Pinterest
Write and manage email promotion program to acquire prospects and move prospects into conversions
Write blog content or review guest writer content
Manage customer database
Develop/present products to catalogs, retailers
Manage all external vendors
Accounting and tax responsibilities in tandem with CPA
Handle all legal requirements for trademark or business registration
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